11 Digital Transformation Challenges and How to Overcome Them

Blog

How the 5 Stages of Design Thinking methods help to create user-centric designs?

What is Design Thinking?Design thinking is an actionable approach to combat with several problems that cannot be solved with standard methods and approaches. It is an ideology to crack the tough nut by adopting a designer’s mindset and dealing with the issues from a user’s perspective. The ‘design thinking’ processes foster creativity, innovation, user-centricity, and out of the box thinking. It aims at landing on practical solutions that are-Economically Feasible: The process you want to implement for user-centric solutions must be economically affordable by the business.Technically viable: The ideology can be actualized into functional products or processes.Tailor-Made for the user: As the solutions are user-centric, they meet the desire and requirement of a real human.It is extremely important to prioritize human needs and tackle the complex problems that were previously ill-defined. With a methodical approach in design-thinking processes, you have to reconstruct the crisis in a human-centric way, stimulate your thoughts and bring on as many ideas as possible in brainstorming sessions, narrow down the relevant ones, and adopt a hands-on approach in prototyping and evaluating.Let’s get into the 5 Stages of Design Thinking Process1. Empathy to understand user-centric problemsThe concept of design thinking was first initiated to respond to human needs. The first stage focuses on how to understand the problems before tackling it. Humans, not technology are the drivers of innovation. Hence, stepping into the user’s shoes to understand their experience is one of the most essential steps to empathize with your target audience.Empathy allows designers to gain insight into the user’s mind to acquire a substantial amount of information regarding their needs, and problems that trigger the need for certain product development.2. Defining the ProblemIn this stage, the designers need to put together all the information they have gathered in the empathize stage. They analyze their observations, synthesize them to define the primary problem. It must be noted that the problem statement must be defined in a human-centric manner.Instead of clarifying the problem as your company’s wish or need, define it from the user’s perspective. For example, instead of saying, “We need to increase the personal care and hygiene products among women by at least 10%, a far better way to define the crisis would be, “women need to use personal care products and maintain their hygiene to be healthy.”3. IdeationDesign thinking is a solution-based process. In this stage, the designers generate ‘out of the box’ ideas and come up with different potential solutions. After analyzing and synthesizing the human-centered problems in the earlier stage, the ideation stage gives room to evoke new ideas and think about alternative ways to evaluate the problems. Several ideation techniques are-BrainstormBrainwritingWorst possible ideaScamperBrainstorm technique and the worst possible idea sessions are judgment-free zones which help the designers to stimulate free thinking. At the beginning of the ideation phase, it is important to get as many ideas as possible. By the end of the ideation process, you must pick some relevant ideas so that you can move forward to providing the elements required to implement those.4. Experimentation with PrototypeHaving identified the best possible solution, we aim at implementing those solutions into prototypes at this stage. Prototypes are the ‘scaled-down’ versions of the concept the designers want to test. Prototyping strategies must be tangible to test on the real users.Depending upon what they are testing, the designers can work on interactive digital or basic paper model prototypes. They are tested and lead to three possible outcomes. Either they are accepted or they are re-examined, improved, or they are rejected based on the users’ feedback.As design thinking is an interactive approach, the designers must deal with the repeated changes throwing at them. They have to omit certain things, uncover the flaws in the prototype, and revamp it accordingly.5. TestingHaving narrowed down the best solutions during the prototyping stage, the designers rigorously test it in the final stage. This phase helps them to identify where the prototype works well and where it needs some improvement. When a testing session has been run, the evaluators observe how the target users have reacted. With an observation of the user-prototype reaction and verbal feedback of the real users, the designers amend their design or come up with a brand-new idea!With a profound understanding of these five stages of design thinking processes, the designers will be empowered to implement the Design Thinking methods to solve complicated user-centric problems.With user needs constantly evolving, even design approaches are shaping the future of dashboard designing, making business intelligence tools more interactive and user-centricThinking about Implementing Design Thinking? Consult with us!Write to us [email protected] ring us at +91-98367-81929.

Blog

Future of dashboard. Designing a Business Intelligence Dashboard for Next-generation

The latest wave of business intelligence drives an organization to build a Business Intelligence dashboard or analytical business report. Nowadays, there is no longer a need to engage data scientists or IT specialists to create cutting-edge dashboards which are the catalyst to take effective business strategies. Designing a business intelligence dashboard may sound challenging for designers with scanty technical knowledge, but it is a speedy process.The best dashboards must be dynamic enough to keep up with the face pace of the modern business world. Creating a static business dashboard may be useful temporarily, but after certain times, variables change with the ever-growing new analytics aspects! Design an analytics platform or an up-to-date business intelligence dashboard that gives transparent information about the business operations and status of work to the employees, partners, and customers whenever they need it.Creating Business Dashboards SwiftlySearch-driven analytics allows business users to create charts and dashboards within a short period based on both simple and complex queries. Having access to search-driven analytics allows employees to answer important questions and produce custom visualizations without hassle.Users do not need coding experience. They can type into the search bar and immediately land on an answer along with an automatically generated best-fit chart.BI Dashboards Throughout the EcosystemSome companies have multiple locations around the world and it is common for businesses to employ remote workers. Many organizations work with partners spread out across the globe. It is needless to say, it is a challenge to gather everyone on the same page.Embedded BI dashboards keep everyone on their toes to explore the latest data insights. Business users can instantly share in-depth analytics dashboards in communal portals. With multiple data insights on one page, millions of users stay in the loop and access the interactive visualizations required to make informed decisions.Designing a state-of-the-art Business Intelligence dashboardSuccess in today’s technology-driven world correlates to the quality of the information relating to the business, the client, the competitor, and the market as approaches to the metrics. However, IT departments no longer hold exclusive access to data. With the analytical details acquired from the information shown on BI dashboards, knowledge is empowering users to create their own, interactive reports, utilize data visualization, and spread knowledge with internal and external stakeholders.Business intelligence dashboard design consolidates charts and graphs on a single screen, providing the reader with a big picture of the situation it is assessing. BI dashboard tools don’t have a fixed, determined nature. They adapt to the needs of the people by displaying the metrics relevant to their function, industry, or platform. The Purpose of Designing a professional Business Intelligence dashboard and how businesses will be benefitted?BI dashboard helps users to make better-informed decisions by letting them gather, consolidate and analyze the data, and visualize it in a meaningful way. BI dashboards organize data cohesively through advanced intelligence tools that help you brainstorm various business strategies. With highly visual data representation and tools, you can produce charts, graphs, and other powerful visualization instruments that empower you to interpret the data and transform it into actionable insights that will benefit your business in different ways. To outline the unrivalled value of designing such a dashboard, check out the primary benefits of utilizing a BI dashboard.Trend identificationDynamic dashboards empower businesses across sectors to analyze positive trends related to business activities while isolating negative trends to improve efficiency and a dashboard will allow you to achieve this. A business analytics dashboard improves efficiency by displaying relevant real-time data, making you informed to make accurate decisions that eventually catalyze your success.100% Accurate real-time dataThe ultimate business goal is to get ahead of the competition. It is essential to have accurate data in planning, analysis, and reporting which is achieved by real-time access to data. It can provide instant insights into how your business performs on an operational level.Interactive data visualizationAs more data sources emerge, there is a requirement to compile a centralized point of access where data can be presented in an organized way with instant insight. As humans process visual data faster than written, graphics are the most preferable option to present the business standard information. Not only ordinary graphs and charts but also represent interactive business practices. It predicts outcomes and provides business users with instant, actionable insights.Self-Service FeaturesImplementing a modern self-service design to create a BI dashboard is easily the need of the hour so that the users do not need a versed technical IT skill. The dashboard offers company-wide access to invaluable data-driven insights that people can share swiftly to the contrast of the mobility that traditional data processes simply cannot match.Freedom & flexibilityThe centralized and completely portable nature of a business intelligence dashboard means that it is possible to analyze invaluable business insights from a multitude of devices 24/7. This level of flexibility increases productivity and enhances business intelligence on a consistent basis which is one of the key ingredients of success.Top 4 Business Intelligence Dashboard Best Practices1. Be sure of your Reporting RequirementsWhen you prepare any type of management, financial, and marketing report, the first thing you need to clarify is why do you need to report, and to whom? Knowing who is your target audience will help you narrow down specific aspects of the data relevant to their needs. This data must match their expectations and technical skills. Communicating with different stakeholders gives you a consolidated idea about their reporting requirements.Once this is done, it will be easier for you to choose from lists of Key Performance Indicators (KPI), the ones that will best fit your audience best. It must be noted that the purpose of a BI dashboard is to evaluate your business reality so that the management and the users can make the right decisions at the right time. KPI is necessary to solve the data analysis questions which provide you with a framework and allow you to focus on specific data sets.Analytical: This type of dashboard is engineered to provide detailed data analysis pertaining to data trends. Analytical dashboard solutions place a particular emphasis on measuring data variables regarding time (week, month, year). It considers a multitude of different measurables for the purposes of aligning goals with a performance which are complex and highly focused.Operational: Where analytical dashboards monitor the overall health of an organization, operational dashboards focus on Key Performance Indicators. These will vary depending on the industry and audience (sales, marketing, finance, etc.), but they will monitor the real-time operations of an organization or entity. Operational dashboards will specialize in monitoring the functionality for various KPIs that exist within an entity. Tactical: A tactical dashboard is incredibly analytical and targets several key areas of a company’s internal processes. These types of dashboards offer a great deal of insight into weekly metrics and are pivotal in improving internal formulating mid-to-long-term strategies across marketing, finance, and human resources departments.2. Emphasize a well-organized visual orderOne of the most influential factors that impacts dashboard data analysis is the subconscious desire to achieve visual order. Let’s catch a quick glimpse of the elements of a well-ordered dashboard, engineered for visual success.White Space: White space is a design term referring to space within a presentation that is not allocated to any specific element. It is a space void for all images, colours, text, data, and other visible page elements. You should be keen to take advantage of listless proven benefits including enhanced design and balance, the appearance of sophistication, enhanced readability, and prioritized data elements.Use of Contrast: Contrast has its own unique properties and features which create incredible visual aesthetics applied via a change in the data colour scheme. It is likely to be focused on a “point of emphasis” element. Simple colour and design variations will cheer for a seamless information gathering process.Consistent Alignment: A good default alignment rule is to have your most informative data positioned in the upper left. Knowing what and where to place is as important as knowing what not to place. Regarding that, a second general rule is to avoid the temptation to place diagonal elements, especially those linear in nature, and add little benefit while reducing alignment significantly.3. BI dashboard design mantra: More Communication, Less ClutterCommunication is a science, and the Business Intelligence dashboard design should reflect comprehensive, concise, and fact-based communications. There is a tendency among data professionals of overburdening audiences with clutter.While its forms vary, the inherent nature of clutter will likely always remain the same. It occupies the cognitive space within the mind of the users. However, it fails to have any substantive or beneficial impact. Clutters fail to have a positive impact on an audience as it falsifies the appearance of the data as it looks more complex than its true nature.  Once you select the type of dashboard you desire to implement, you can implement a concise and effective design. While an “easy on the eyes” design scheme may appear tempting, effective communication should always top the list4. Interactive BI Dashboard Design to display crucial Business InsightsWho wants boring presentations and unintelligible analyst reports?  Nowadays, interactive dashboards are the coolest tool to present information. Interactivity is especially crucial to deliver insights in today’s digital world.How to design an interactive dashboard? Here are the must-included features-Click-to-filter to dissect dataShow or hide chartsTime interval widgetsReal-time metricsDrill-down featuresResponsiveness for mobile and webInteractive dashboard capabilities engage users as active participants instead of a captive audience. By giving users control over the data they want to collect, an interactive dashboard encourages the users to explore for themselves. Why do so many BI tools have interactive dashboards as a key feature?  Interactivity adds value and boosts engagement.ConclusionBeing an international award-winning techno-digital design & development company, we create head-turning BI dashboard designs. To ensure sustainable success, your BI dashboards must be adaptable to display analytical business insights that are crucial to ideate your strategies having relevance for the future. The digital world is in a constant state of flux, which remains adaptable to change and makes continual improvements. 

Blog

Six Ways Brands Can Explode Their Sales with YouTube

Businesses that are looking to build brand awareness, increase market reach and drive sales, should include YouTube into their marketing strategy. This video-sharing platform has more than one billion users who watch more than five billion videos. If you’re looking to hook people and get them engaged, there’s no better way to do that than with video. And certainly, YouTube is the best way to get video in front of an audience.So, if you aren’t using this tool, you’re missing out on your potential customers. If you think it’s intimidating to get started, read on the six most important tips to make optimal use of YouTube and see your brand grow.Do a competitive analysis The first step is to take a close look at the companies in your niche. What type of content are they sharing? If you have a similar target audience and marketing goal,  you can get a lot of information and insights by evaluating what their channel is doing. Check the comments of each video to get a sense of viewer reaction and engagement.Have a clear focus for your channelBefore you launch, have a clear idea of your channel’s focus and purpose. This will give your channel authority and help you devise a marketing strategy. Think through the vibe you want to create. Undoubtedly, this will include increasing awareness of your brand, so you want to create content that appeals to your potential customers also create interest in your product or service without being too assertive.Find your nicheTapping into a niche will eventually help you grow your brand. But determining this, in the beginning, can be tricky. What specific subject or area is your channel going to focus on? And who is the intended audience? All these need to be clearly defined.Also, take into account the demand for the subject you’re focused on. If no one is searching for it, your channel may get only a few hits. But if your niche is too broad, it’s harder to stand out and your content could be easily lost in the clutter.Create quality videosYouTube is a competitive space, and if your videos are mediocre, it doesn’t matter how awesome your content is -- no one will watch it. If you want to up the bet, here’s some equipment to consider investing in:-A high-quality camera which should record at least 1080p for quality videos.-An external microphone-Tripods to help you avoid unsteady footage that can make viewers feel uneasy.-Pictures and Video-editing softwareMake your videos searchable through keywordsAbout 70% of YouTube videos are found through browsing. This means you have to optimise your video’s title, description and tags with relevant keywords to make sure your videos come up in those searches. The title of your video tells viewers what it is all about, so make it catchy but closely aligned with the video’s content. Focus on showing the value of your video in a clear and concise way.Include multiple calls to actionThe more people engage with your video, the better your video’s ranking in search results. And, of course, you want them to click the link that will take them to your webpage -- where you hope they’ll become steady customers. That is why your channel and each of your videos should include multiple CTAs.Create your videos in a way that people will see the value in it and that will make them shareable. Build excitement by cross-promoting teasers on all social media platforms. Lastly, make sure that you’re using a decent thumbnail image for your video. This will help your video stand out and get more clicks. Select an image that works well on both desktop and mobile devices. A custom thumbnail grabs people’s attention and increases viewer engagement. For more details, you can get in touch with our experts at [email protected] or call us at +91-98367-81929.