Data, Analytics & AI
Digital Engineering
Digital Experience
Cloud & Infrastructure
Digital Marketing
Solutions
Field Sales Platform
Who We Are
Our People
Our Commitments
Our Way of Working Accelerating faster go-to-market.
Blogs Insights and our point of views.
Case Studies
Press Releases
POVs
Industries
Healthcare
Patient experiences engineered for the consumer expectations of 2026.
Insurance and Warranty
Sales, claims, and modernization - Sundew has shipped most defensively.
Luxury and Retail
Digital commerce solutions for the global luxury houses and lifestyle D2C brands.
Education
Modernizing and building applications, platforms, and digital presence.
Real Estate
Customer-facing applications and brand digital presence with marketing funnels.
Travel and Hospitality
Booking, stay, and post-trip unified into one intelligent guest journey.
Energy & Utility
Manufacturing
Food & Beverage
Government
Professional Services
Media & Entertainment
Blogs Latest Insights
Case Studies Success Stories
Press Releases Company Updates
POVs Company Updates
Have something on your mind? Let's create something amazing together.
* marked fields are mandatory
SEO’s significance is widely recognized, but what often goes overlooked is the value of SEO benchmarks in evaluating a website's performance.
Benchmarks are essential for understanding where your website currently stands and tracking its progress over time. By comparing your site's SEO metrics to industry standards, you gain critical insights into which strategies are working and where they need improvements.
This data-driven approach helps pinpoint which pages and strategies are driving traffic, allowing you to focus on what works and optimize or eliminate content that doesn’t contribute to your goals.
Tracking these metrics ensures you’re investing in the tactics that drive the best results for your business.
SEO benchmarks are key metrics, also referred to as Key Performance Indicators (KPIs), used to measure the impact of a website's SEO efforts. These indicators allow businesses to evaluate their SEO performance based on specific criteria, such as organic traffic or keyword rankings.
SEO benchmarking helps set clear and realistic goals and highlight areas that need improvement. Without these benchmarks, it’s difficult to determine if the SEO strategy and efforts are delivering the results you aim for or falling short.
Tracking the right KPIs is vital for evaluating SEO performance. While individual websites may have unique goals, some benchmarks are fundamental across the board.
Here are seven critical SEO benchmarks and practical ways to enhance them.
Organic search traffic serves as a foundational KPI for SEO measurement. Conduct monthly reviews through Google Analytics to track performance over time. The Performance report in Google Search Console offers essential data on impressions and clicks.
When establishing benchmarks, it's best to use data from the most recent month. Avoid relying on older metrics, as the objective should be to consistently surpass your latest performance indicators. You can analyze the different sources from which your organic traffic is coming.
Boosting organic traffic demands attention to critical SEO practices. Addressing these areas consistently can improve performance over time.
Keywords are the pillars of your SEO campaign. Keyword rankings reflect how well your website appears in search engine result pages (SERPs) for specific terms. For example, if you manage an educational institute in Chicago, you’d aim to rank for searches like “top educational institute in Chicago” or “best learning center in Chicago.”
Keyword benchmarking evaluates how your target keywords perform, helping identify strengths and where you stand against competitors.
SEO tools allow you to track keyword rankings, providing insights into which terms perform well in search results and which require optimization. This helps identify opportunities to improve visibility and drive better performance on SERPs.
Keyword difficulty (KD) is another metric to take into consideration in this benchmark. It measures how challenging it is to rank in the top 10 search results for a specific keyword.
KD, plotted on a scale from 0 to 100, helps identify which keywords are easier to rank for. This way, you can focus on achievable targets while gradually aiming for more competitive keywords over time.
Improving click-through rate (CTR) is one of the easiest ways to boost organic traffic. CTR measures the percentage of users who see your site in search results and choose to click.
Monitoring CTR provides insights into how well your site performs in SERPs, allowing you to draw more traffic by enhancing visibility and appeal.
A low CTR can indicate issues with title tags and meta descriptions. These elements directly influence user behavior in search results. Updating them can drive more clicks without altering rankings.
The bounce rate shows how many visitors leave without interacting further with your site. For example, if a user views one page and exits, it counts toward this metric.
Tracking bounce rates helps identify how well your content holds visitor attention and addresses weak points that enhance user engagement. Google Analytics 4 (GA4) is a tool that provides you with detailed bounce rate data by pages and sources.
Comparing your bounce rate with competitors provides valuable insights into industry benchmarks and highlights how your site performs relative to others. This analysis can reveal areas where your website excels or falls behind, guiding improvements to enhance user engagement and retention.
User experience in SEO benchmarks measures how smoothly users navigate and interact with a website, shaping SEO performance through engagement and satisfaction. Strong UX can drive better search engine outcomes.
The two most important elements of user experience are:
The conversion rate measures the percentage of visitors who complete key actions on your website, such as making a purchase, signing up, or submitting a form. It reflects how effectively your site drives user actions.
For instance, if 100 users visit your site and 5 make a purchase, the conversion rate is 5%. Google Analytics 4 can track conversions by marking relevant user interactions as key events. Low conversion rates may indicate issues with site design, user experience, or audience targeting.
Domain Authority Score gauges a website’s strength through backlink quality, content relevance, and technical performance.
Monitoring this score offers insights into site authority and trust signals. While it can reflect overall site health, search engines do not officially account for third-party authority metrics.
A rising Domain Rating (DR) reflects growth in the strength and quality of your backlink profile. Tracking and benchmarking DR is a standard practice, often used to demonstrate progress to clients who may not have deep SEO knowledge.
SEO is ever-changing, demanding attention to detail and adaptability. From mobile optimization to high-quality content and site structure, success lies in balancing multiple elements of SEO.
By aligning with search engines’ goal of delivering the best results, your site can consistently improve its visibility. With SEO benchmarking in place, take the next steps toward boosting your site’s performance.
Regularly reviewing these metrics will help shape stronger marketing campaigns and identify areas for growth. SEO thrives on consistent evaluation and adjustment, and your SEO benchmarks offer the insights needed to sustain long-term success.
Related Blogs
Blog
Brand Positioning Strategy: A Guide to Set Your Business Apart
Efficient brand positioning strategy is the secret sauce behind every successful brand.Sure, a great product can attract a loyal fanbase. But when that same product is tied to a well-positioned brand, its success can skyrocket, sometimes a hundredfold!We see it all the time - customers gravitate toward household names over brands still trying to break through in a crowded marketplace.Think of Netflix, Shopify, Zoom, or Stripe—brands that began as startups and grew into industry giants through strategic, consistent brand positioning. Or take industry leaders you consume from, like Coca-Cola, Apple, Nike, and Spotify. What do they all have in common? A crystal-clear brand identity that tells a story, connects emotionally, and resonates universally.But with the term "branding" tossed around so often, you might wonder: Are these just buzzwords? Do they actually hold weight? And more importantly, how can you carve out your own path, not to become “the next Apple or Nike,” but to establish your own big-name brand?So, whether you’re dreaming of starting your own business, just beginning your journey, or scaling up and refining your strategy, this guide is for you. Stick around - you won’t want to miss it!Why Is Technology Key to Brand Strategy and Positioning?In a world where first impressions happen online, technology is the key to getting your brand noticed.But with so many options, where do you start? Here are the top contenders worth your attention and your money!Data AnalyticsAdvancements in data analytics power strategic decisions by providing deeper, more actionable insights with:Predictive Analytics: Businesses can anticipate customer behavior, optimize marketing strategies, and allocate resources more effectively.Sentiment Analysis: By monitoring consumer sentiment across digital platforms, companies can fine-tune messaging, address concerns, and align with audience expectations.Artificial IntelligenceAI has infiltrated every area of business processes, and branding is no exception. Businesses can automate and optimize the following key aspects of branding using AI:Design & Visual Identity: AI-powered tools simplify the creation of logos and graphics, ensuring unique, audience-aligned visuals that strengthen brand recognition.Customer Engagement: AI-driven chatbots provide personalized support, improving customer interactions and fostering deeper brand loyalty.Content Creation: AI algorithms generate targeted content that resonates with specific audiences, helping brands maintain relevance in an increasingly saturated digital world.AR & VR Augmented Reality (AR) and Virtual Reality (VR) offer immersive experiences that drive emotional connections that should form a primary basis for any brand positioning strategy. Companies can utilize these technologies for:Interactive Product Demonstrations: Brands use AR and VR to showcase products dynamically, allowing customers to explore features and benefits before purchasing.Experiential Branding: Companies create virtual experiences that immerse customers in their brand story. For example, Coca-Cola has leveraged VR to offer virtual tours of its bottling facilities, enhancing transparency and consumer trust.Elements of a Successful Brand Positioning StrategyThe importance of brand strategy and positioning lies in creating a distinct, meaningful space for your business in people’s minds. When done right, it ensures that everyone who interacts with your brand immediately understands what it stands for and why it matters.It’s a strategic process built upon seven key elements that work together to shape consumer perceptions, establish a unique identity, and create long-term loyalty. Market CategoryChoosing the right market category, or even creating a new one, defines where your products or services compete. A strategic category choice helps businesses stand out, reduce competition, and establish authority in a specialized space.Target AudienceUnderstanding your ideal customers, their demographics, preferences, and problems enables brands to craft tailored messaging and solutions that address their specific needs. Businesses can do so by utilizing: AI-powered customer segmentation toolsBehavioral analytics and predictive modelingSentiment analysis through NLP toolsUnique Selling Proposition (USP)Your USP highlights what sets your solutions apart from competitors. Whether it's a distinctive product feature or a unique service benefit, a clear and compelling USP communicates the value your business brings to the table.Brand DifferentiationDifferentiation ensures your business stands out by emphasizing aspects such as quality, experience, pricing, or innovation. Strong differentiation creates a competitive advantage and enhances brand recognition.Businesses can use market intelligence platforms like SEMrush to understand where they stand with respect to their competitors. Resultantly, they can develop data-backed differentiation strategies that can help them stand out in the crowd.Brand PersonalityA brand's personality sets the base for the overall brand positioning strategy as it defines its character and emotional appeal. Whether it's bold and adventurous or refined and sophisticated, a well-crafted personality helps build deeper connections with consumers.Some useful technologies here would be:Social listening tools and AI-driven insightsMeasuring Net Promoter Score (NPS) through analyticsBrand IdentityThe brand identity encompasses: Visual elements - logo, colors, typographyCommunication style - tone of voice, messagingThese consistently represent the brand across all touchpoints, ensuring recognition and trust.Pricing StrategyPricing plays a significant role in positioning by reflecting the company’s perceived value. Whether the focus is on affordability, premium quality, or exclusivity, a well-planned pricing strategy reinforces the desired brand image.What Are the Five Types of Brand Positioning Strategy?Think if we had a Maslow’s Hierarchy, but for branding essentials. Here are the three pillars of successful brand strategy and positioning - Customer, Company, and Competition. By focusing on these three C’s as the foundation, businesses can establish a strong positioning strategy that meets customer demands. This approach also helps them leverage their strengths and stay ahead of the competition. Here are five types of brand positioning strategies that can help you carve out a unique space and connect with your target audience effectively:Value-Based PositioningShowcasing your product as the most cost-effective option or offering unmatched value for the price. This approach appeals to budget-conscious consumers who seek maximum benefits without breaking the bank.Quality-Based PositioningEmphasizing superior craftsmanship, premium materials, and exceptional performance to attract customers who prioritize excellence over price. Brands leveraging this strategy often highlight durability, sustainability, and high ROI.Benefit-Based PositioningFocusing on the unique advantages your product provides that others don’t. Whether it’s convenience, efficiency, or innovation, this approach makes it clear why your business is the best choice to meet specific needs.Problem/Solution-Based PositioningAddressing a specific pain point your target audience faces and positioning your enterprise as the perfect solution. This strategy is powerful for building trust and directly aligning your product with customer challenges.Competitor-Based PositioningDifferentiating your business by highlighting what sets you apart from competitors—whether it's better features, superior customer service, or more competitive pricing. This approach is ideal for organizations entering a saturated market.Each of these positioning strategies offers a unique way to connect with your audience and build brand loyalty. By choosing the right strategy, you can create a compelling brand identity that resonates and stands the test of time.Steps to Develop a Technology-Enabled Brand Strategy and PositioningNow that you are familiar with the importance of brand positioning, you would naturally want to tap into the benefits of the same. Here’s how to start out.Step 1: Conduct a Comprehensive Digital AuditConduct market research to understand how customers currently perceive your company.You can do this by:Performing competitive landscape analysis to evaluate your position relative to competitors. Use tools like Google Analytics to analyze your online brand presence. Identify both direct and indirect competitors, and assess their strengths, weaknesses, and positioning.Utilizing data insights to identify gaps and opportunities in the market that your business can address. These can include unique features, customer engagement strategies, or new services.Using customer feedback, surveys, social media listening, and SWOT analysis to identify strengths and weaknesses.Step 2: Identify Your Unique Value Proposition (UVP)Determine what makes your brand unique and articulate how it delivers value to your target audience.Focus on benefits that solve specific customer pain points and set you apart from the competition.Clarify your UVP to reflect the broader value your enterprise brings beyond just features or products. Highlight the pain points you solve, the benefits you provide, and emotional and functional appeal.Step 3: Define Your Target AudienceSegment your market to define the ideal customer profiles based on the following:Demographics BehaviorsNeedsPreferences Use buyer personas to understand your audience’s motivations, pain points, and purchasing decisions.Step 4: Come Up with a Clear Positioning StatementDevelop a concise brand positioning statement that outlines:Who your target audience isWhat need or problem does your business addressWhy your company offers the best solution, based on what makes you unique and the value you deliverBuilding on one of the brand positioning strategy examples we mentioned, Nike instills confidence and empowerment through high-performance, inclusive products. With the push to “just do it”, the brand inspires action and drives social change.This statement positions Nike as a company that, while focused on athletes, ignites an aspirational spirit in anyone determined to power through every challenge.Taking away from this brand positioning strategy example framework, businesses should create an external slogan that reflects their core positioning. It should be both creative and impactful to leave a lasting impression. A strong brand positioning statement should be concise, clear, and unmistakable, ensuring it resonates with the target audience without confusion.Step 5: Test Your PositioningUse focus groups, surveys, or social media polls to gather feedback on your positioning statement.Analyze feedback to understand whether your message resonates with your audience and adjust as needed.Step 6: Communicate Your PositioningIntegrate your positioning into all customer-facing materials, including website, social media, marketing campaigns, etc. You can implement AI-driven content recommendations across channels.Ensure consistent communication across all touchpoints, and train internal sales and customer service teams to align with your brand strategy and positioning.Demonstrate your positioning through actions and customer experiences, not just words.Step 7: Monitor and AdaptUse social listening and sentiment analysis to continuously identify areas for improvement and refine your brand strategy and positioning.Regularly review competitor positioning and track changes in consumer preferences to implement feedback-driven user experience innovation strategies.Set yourself apart in the marketStrong brand positioning goes beyond a catchy tagline or mission statement. It’s about how you show up everywhere. It’s about disruptive transformation.From your core values to the experiences you create, every touchpoint shapes how customers perceive you.Remember, there is no best brand positioning strategy. In a competitive market, consistency is your greatest asset. So, pick the ones that you can use to build the best-suited branding strategy.Plus, make sure your digital presence works just as hard as you do to and leave a lasting impression on your business.
Customer Experience Automation: Everything You Need to Know
While a relatively new development, Customer Experience Automation or CXA is still something that is not entirely alien to techies.It branches out of Robotic Process Automation or RPA, and utilizes several advanced technologies like AI, ML, NLP, etc., to automate repetitive tasks and inquiries.Unlike traditional customer service methods that rely heavily on human intervention, CXA streamlines the entire customer journey. It optimizes every stage, from acquisition to engagement, across multiple touchpoints, including web, sales, social media, and customer service.This comprehensive approach not only ensures consistent, high-quality interactions but also anticipates customer needs, providing hyper-personalized experiences that drive satisfaction and loyalty. As customer expectations continue to rise, businesses must identify key engagement touchpoints and leverage automated customer experience to create seamless, memorable journeys that go beyond the transactional experience.How Does Automated Customer Service Outdo Traditional Systems?If you are new to the concept and want to understand “What is customer experience automation?” first, you should know how distinctly it stands out from traditional customer experience processes.Key Technologies Powering Customer Experience AutomationArtificial IntelligenceAI is the backbone of CXA, transforming how businesses interact with customers. By automating repetitive tasks and leveraging data analytics, AI enables businesses to deliver personalized, real-time experiences at scale. It empowers organizations to predict customer needs, optimize touchpoints, and drive deeper engagement, enhancing overall satisfaction and loyalty.Machine LearningML goes hand-in-hand with AI, enabling systems to learn and improve autonomously by analyzing data patterns. It empowers businesses to decode customer preferences, offer tailored recommendations, and predict churn risks. By continuously refining its algorithms, it leads to smarter, more proactive engagement strategies.Natural Language ProcessingAnother powerful branch of AI, Natural Language Processing (NLP), equips machines with the ability to understand and interact with human language. This capability allows AI-driven systems to analyze sentiment, interpret context, and engage in dynamic conversations. This results in more intuitive and contextually aware customer interactions that feel both relevant and personalized.Predictive Analytics and Reporting ToolsPredictive analytics and reporting tools are essential for enhancing customer experience automation by providing deep insights and foresight into customer behavior and market trends. Predictive analytics enables businesses to anticipate customer needs, optimize offerings, and enhance satisfaction by analyzing data patterns and market trends. Meanwhile, analytics and reporting tools, such as Google Analytics, help businesses monitor key metrics, evaluate campaign performance, and assess the effectiveness of CXA initiatives.Cloud TechnologyCloud technology centralizes customer data from multiple touchpoints, enabling seamless on-demand omnichannel interactions across physical stores and digital devices. It provides businesses with real-time insights, ensuring consistent and personalized customer engagement, with AI chatbots and virtual assistants delivering 24/7 support.Additionally, cloud security features such as encryption, multi-factor authentication, and automated threat detection protect customer data from breaches. Real-time monitoring also allows businesses to swiftly address potential security threats, thus upholding customer trust.Implementing Automated Customer ExperienceStep 1: Assess Current CX Infrastructure and Identify Customer Needs Conduct surveys, analyze customer interactions, and map customer journeys to identify areas where automation can add value.Understand customer needs, preferences, and pain points to ensure the automation strategy addresses key challenges effectively.Step 2: Choose the Right Automation Tools and PlatformsSelect customer experience automation solutions that integrate seamlessly across various communication channels, such as email, chat, phone, and social media.Invest in omnichannel customer service platforms that provide unified, streamlined experiences across touchpoints.Leverage AI, machine learning, and NLP to automate repetitive tasks, enhance personalization, and optimize customer interactions within existing processes.Ensure smooth integration of AI-powered tools into your current workflows to improve overall efficiency and customer engagement.Step 3: Data Collection and Analytics for Continuous ImprovementRegularly monitor key metrics, such as response times, resolution rates, and customer satisfaction scores, to assess automation effectiveness.Use data-driven insights from customer feedback and performance analytics to continuously refine and optimize your automation strategies.Step 4: Ensure Compliance with Data Privacy Regulations Ensure your automated customer experience solutions comply with relevant data privacy regulations, including GDPR and CCPA, to maintain data security and customer trust.Implement robust data handling practices to safeguard sensitive customer information while automating processes.Step 5: Monitor Performance and Optimizing for Better EngagementContinuously track the performance of automation systems, using insights to identify areas for improvement.Optimize workflows regularly based on real-time data and feedback to ensure more effective engagement and customer satisfaction.Applications of Customer Experience AutomationSelf-Service PortalsSelf-service options can be a game-changer for emergency services like healthcare, offering greater efficiency and convenience. A key aspect of automated customer experience should be streamlining processes such as appointment scheduling and billing, with bots handling data retrieval and updates seamlessly. By reducing reliance on support teams and enabling instant issue resolution, automation enhances customer satisfaction and ensures a smoother experience.Personalized Customer JourneysBy analyzing customer data, businesses can deliver personalized product recommendations, content, and offers that resonate with customers, boosting engagement and sales across multiple touchpoints. Businesses can also automate email outreach based on specific triggers, e.g., cart abandonment, purchases, and new subscriptions. Prime utilizers of this feature can be e-commerce platforms like Walmart and eBay and OTT networks like Netflix, HBO, etc.Automated Feedback and Sentiment AnalysisCustomer experience automation tools analyze customer sentiment from social media and reviews using NLP. Real-time insights allow businesses to address negative feedback quickly and capitalize on positive trends.Automated Ticketing SystemsAutomation streamlines the ticketing process by auto-creating, prioritizing, and assigning support tickets that professionals in IT are bogged down with. This improves response times and ensures efficient handling of customer inquiries.Real-time ResponsesAutomated emails and chatbot interactions address common customer inquiries instantly. Live chat enables real-time interactions with customers, resolving queries more quickly than traditional phone support. CXA optimizes this with AI-backed insights, allowing agents to respond faster and more effectively.These systems reduce wait times, personalize communication, and escalate complex issues to human agents when necessary.Quality Assurance (QA)AI automates the review of customer interactions across all channels, assessing tone, solution quality, and empathy. This helps businesses maintain high service standards by identifying areas for team improvement.AI-Powered Knowledge BasesOrganizations can use AI to enhance traditional knowledge bases in industries like banking to automate content creation and updates based on common customer queries. These include FAQs, troubleshooting guides, and video tutorials, reducing support tickets and ensuring resources remain relevant.IVR (Interactive Voice Response) SystemsIVR systems automate call routing and address basic customer inquiries, reducing wait times and ensuring customers are directed to the right department quickly, enhancing satisfaction.Reengagement and Retention CampaignsAutomated customer experience targets inactive customers with tailored incentives and reminders, encouraging engagement and reducing churn. AI-powered bots analyze behavior to send personalized offers, driving repeat purchases.Internal Workforce ManagementAutomating internal processes, such as data entry and approvals, enhances operational efficiency. Tools like Microsoft Power Automate enable teams to focus on high-value activities, fostering innovation.What Are the Benefits of CX Automation?Instant Accurate Service: Customer experience automation ensures lightning-fast, consistent, and error-free responses, boosting customer satisfaction by resolving queries promptly and effectively.Always-On Support: AI chatbots and self-service portals provide 24/7 support, offering customers round-the-clock assistance and enhancing trust, no matter where they are or when they need help.Slashed Costs with Smarter Automation: Automating business workflow cuts down on operational expenses, reduces staffing needs, and allows businesses to allocate resources more effectively, driving significant cost savings.Tailored Experiences that Drive Engagement: Automation allows businesses to send hyper-personalized messages, increasing customer engagement and conversion rates by delivering the right content at the right time.Unmatched Consistency Across Every Touchpoint: Customer service automation guarantees a seamless experience across all channels, email, live chat, and social media. This ensures that your service quality remains top-notch, building trust and loyalty.Proactive Problem Solving: Predictive AI insights allow businesses to address issues before they escalate, offering customers faster resolutions and a smoother experience.Streamlined Operations: Automating routine workflows like ticket routing and data entry helps your customer service professionals work smarter, not harder. It frees up time for high-value tasks, improving operational efficiency and service speed.Scalability That Grows With You: As your business expands, CXA seamlessly adapts to handle increased customer interactions while maintaining the same high-quality service, even during peak periods.Build Lasting Loyalty Through Personalization: CXA helps nurture long-term relationships with customers by anticipating their needs, offering personalized recommendations, and providing tailored support, boosting retention rates.Solve Issues Faster: With AI-powered automation, customers enjoy quicker resolutions and reduced wait times, alleviating support backlogs and increasing overall satisfaction.Drive Smarter Decisions with Insights: CXA systems gather and analyze customer data, delivering actionable insights that help businesses optimize strategies, improve services, and better understand their audience.Profit from Enhanced Efficiency: By improving operational efficiency, reducing costs, and enhancing customer satisfaction, CXA helps drive customer loyalty, repeat business, and increased profitability.What Is the Future of Automated Customer Experience?Choosing the right CX automation strategy can be a game-changer for businesses aiming to stay ahead of the curve. With AI-powered customer experience automation, companies can move beyond basic support to deliver highly personalized, efficient, and scalable interactions. In fact, Salesforce reported AI-driven solutions to have reduced expenses, enhanced CX, and optimized efficiency for more than 90% of businesses.For organizations yet to tap into this potential, Sundew offers tailored automation solutions that align with business goals. Our services help brands automate key touchpoints, streamline workflows, and provide consistent 24/7 support, driving deeper customer connections and optimizing costs effectively.
5 Major Business Goals You Can Achieve with a Website Re-design
In today’s time having a website is mandatory to make your presence felt in the marketplace. A website not only helps you to represent your brand online but it allows you to communicate with your potential customers and meet their needs. Thus, if you aim for your website to deliver significant results in terms of generating huge traffic and ROI then it needs to be built strategically keeping in mind your service offerings.Redesigning a website is often a daunting task it means you have to rebuild creating new databases, dealing with code, servers and modifying every nook of the back-end side. Redesigning involves making functional modifications that help your website work better and assist you in reaching your marketing goals. If a website design does not reflect your proficiency, success on the internet will remain as a dream.Here’s what you can achieve with a Website Re-design:• Increasing your brand reputation and awarenessA website can make or break brand image. Believe it or not, people judge companies based on their websites. If a website looks unpleasant or is hard to use, visitors would abandon and are going to have a low opinion of the company. In fact, 38% of people will stop engaging with a website if the content or layout is unattractive. After all, why would you trust someone who can’t even get a website right?When designing a website, you should not only consider the end user but also you need to think about the way that search engines work. If you fail to make your website SEO-friendly then youwould find yourself loosing on a major chunk of web traffic. However, by writing clean code, having a great layout and internal linking structure, you could improve your brand awareness by ranking higher on search engines. The higher your page ranks, the more likely it is to be found by a potential customer.• Higher Lead conversionWhile you don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check often to be sure your site is fully aligned with your newest marketing plans. This measures the ability of a website to capture information of a visitor and convert them into a prospect. For achieving such goals, it is crucial to know your website’s current conversion rate. This way, you can determine a realistic percentage increase.•Become an industry leaderAnother way to work towards higher rankings is to create well-researched, informative andinteresting resources, that attracts backlinks which in turn helps to establish authority of your site and position your company as an industry thought leader.• Gaining a better understanding of your audienceMeasuring online customer satisfaction is a tricky business but if your website’s objective is toimprove customer satisfaction through user experience, then you should consider qualitativeresearch in the form of surveying your customers before and after a redesign.• Improve Sales Conversion RateSimilar to marketing, this goal measures the ability of a website to sell or convert a website visitor into a customer. It is typically measured as a percentage of website visitors who become paying customers. This goal is suited best for e-commerce/SaaS websites that want to focus specifically on maximizing a website’s ability to sell. This goal can also help measure changes in the quality of traffic. Just as with marketing KPIs, it is absolutely crucial to know your website’s current conversion rates before setting this goal.A great website redesign should be leveraged to help you achieve your business goals and put you at the forefront of your competition. So, before you opt for redesigning your website, gather details of the current web traffic, bounce rate, conversion and time on page to see visible results. If you’d like to redesign your website, get in touch with our experts at [email protected] or call us at +91-98367-81929.
Thank You!
Excellent!
Successfully subscribed to Sundew Solutions newsletter!
Oops!
Sorry
Something went wrong!