Static vs dynamic website? Pros and cons, detailed Comparisons

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Developing a mobile app for business? Factors to look at, before doing so

Android and IOS applications serve nearly all purposes for consumers today. Businesses from all over the world are now bidding adieu to the offline promotion like printing advertisement, handing out leaflets, and billboards. If you foresee the massive benefit out of your business, you must set your footsteps into mobile apps.If you think business mobile apps are only for technology giants and major brands, you live many years back. More and more SMEs are realizing the effectiveness of having a dedicated mobile app to take their marketing strategy up a notch.What is Mobile Application DevelopmentMobile application development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Like web application development, mobile application development has its roots in more traditional software development.Things to consider when developing a mobile applicationMarket ResearchMarket Research is always advisable before starting the app development process which will help you to understand your requirements, analyse the strengths and weaknesses of your competitors. Check the customer reviews that you receive and try to understand what your audience is expecting from you.Selecting the Right PlatformChoosing the right platform from Android to iOS is very important in the application development process alongside the UI to design it. This will impact the scope of adaptability of an application. Find out on which platform the app will be able to make the maximum impact and which one can provide your maximum security and flexibility.Prioritize your Target AudienceUser is king. If you develop an outstanding application with no user to use it, then the purpose of owning it will go in vain. You should know your target audience to aim at and understand the expectation and requirement of your target audience. It is essential that you understand what your customers want from you and their needs to align your application goals with their requirements for the success of your app. User Interface and User ExperienceNo matter how informative your content is, if your UI and UX is not able to influence your clients and your user does not like the UI and UX of your app, then it is bound to fail. The reason why top mobile application development companies spend a great deal of time from scratch in developing UI and UX.User Security and Privacy PolicyApp Security is one of the key factors that must be taken care of at the beginning of the development as you are collecting sensitive data from the users. You also need to put a privacy policy in place on what data you are collecting and how you will be using it. if your app is related to a monetary transaction, you must assure the user that none of the information will be misused and they will be protected from intrusion by any third party.Benefits of building a mobile app you must consider for getting success sooner or laterBranding and RecognitionA mobile app for your business is a true winner in two aspects, building a brand and its recognition. But you need to create an app that has features your customers need, while at the same time it should be well branded and tactfully designed.The more often you can get your potential customers involved with your app, the sooner they will be inclined to buy your products and avail of your services. In advertising, the term is labelled as “effective frequency” which suggests the more people hear or see your brand, the more it gets noticed.Boost Customer EngagementNo matter whether you are selling beauty products or providing internet services, your customers need a way to reach you. Having a one-on-one chat section (or help desk) feature on your app can make a difference to communicate with your customers.There are a few restaurant table booking apps going round in the market. They built their entire business model based on this principle. Instead of calling a restaurant for a table, you can book it in a hassle-free way in a few clicks on their platforms.Initiate your own Direct Marketing ChannelA dedicated mobile app for your business works as a convincing platform where the customers can get general information like user accounts, messengers, booking forms, search features, a news feed, and more.One of the greatest benefits of having a mobile app for your business is that you can provide buckets of information to your customers only through a single channel.  Through push notifications, you can also send special sales and promotional offers to them. Direct or indirect conversations with your customers are right at their fingertips.  Whenever it is needed, you can remind customers about our services and products and also initiate a direct interaction.Digitalize the loyalty programWhile talking about on-hand information, it is important to consider providing value to your customers. You have to think about digitalizing the loyalty program. Instead of the old point-collection card, you can initiate the process where the customers can collect the rewards via your company’s mobile app. What will you get as an outcome from this smartphone-based loyalty program? More downloads, more customers, and more engagement!Always be visible to the customersAccording to recent statistics, the millennials, and the zoomers spend more than 4 hours a day on their phones on average. A handful of applications may take up a total space, but each time users unlock, scroll, and scan their devices to open an app they need to access. Our mind unconsciously records every image and text when they are always visible. In that way, the well-designed app icon of your company may come across to the sight and mind of your customers.Foster Customer LoyaltyBuilding a mobile app for your company is the benchmark of customer loyalty. Billboards, flyers, coupons, roadside banners, billboards, email marketing - these advertising strategies are everywhere to create a long-lasting impact on the customer’s mind. With all the noise out there, it is important to build a sincere connection with the users as well as followers of your products and services. It's not like a mobile app can save a business overnight or a rocket science app to bring a huge amount of profit to the table within a couple of days. But a mobile app can be a way of staying connected to your customers.There is hardly any doubt that in this digitally-driven world, a mobile app is going to be a standard component of any business now or in the future. The choice you make today is going to set the foundation for the future of your business. If you need any assistance regarding the implementation of bespoke mobile app features from scratch. We are developing successful iOS and Android mobile app solutions that will drive your sales process.

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Why do you need a ‘bespoke’ website for your Company Brand?

In the present context of digital transformation, every company needs a robust online presence in order to reach their target customers and markets. A poorly built website could result in losing out on conversions and opportunities for the business. It’s very important to have a synchronized and an incredibly captivating digital presence through the web and mobile platforms.A recent case study of BIA/Kelsey indicated that 97% of consumers will go on the internet to search products and services in the vicinity. Whether your revenue comes through your website or not, customers expect to find you online. This essentially means having a fully bespoke website that speaks to the target audience on behalf of the brand, communicates its products and services in a simple and faster way. So, make your website the most effective sales tool in your marketing arsenal for reaping maximum conversions.With so many free templates and off-the-shelf options, many businesses are questioning why they should pay premium charges for a bespoke website. Our take is simple, a bespoke website can have an insanely incredible design that delivers great customer experience.Unique designs help you establish the Brand connectEvery business is unique in nature and have their own core competencies and a Brand message to convey to their customers. In spite of how many color and skin options the off-the-shelf templates and design tools have, they do not give you the design edge that your company or Brand might need. A custom design gives you the opportunity to design your website in such a way that it becomes a piece of art. This helps you to position your Brand in the way you want it to be and conveys the DNA and the culture of the organization.Making it secure, less vulnerable to cyber attacksMost of the Content Management Systems are free and are developed through codes and plugins contributed by various people across the globe. On one hand they work as expected but you are never sure what vulnerabilities may exist there.  So, one must not depend on these open sources platforms totally for complete security. Anybody familiar with markup language and relevant coding architecture can easily make changes to the existing codes and plugins, resulting in data leakage or a compromised web presence. By having a custom designed website, one can optimize and raise the level of security and prevent their site from cyber-attacks.Tailored to your businessWith a tailor-made website development approach, one can use a very creative and innovative approach to design a great web experience representing the Brand’s core competencies and the services they provide. This helps their customers to find them easily and navigate through segments and contents that matters most. A faster communication effectively gets the customer attention and thus the conversion rates become higher.A tailored design can be carefully crafted with modern typography and more creative formatting with bright colors and bolder gradients with more white space. The main essence is to make your web presence simple, compact and precise so that your customers love the ease and accessibility of the same. It also helps you to enjoy all cutting-edge features that you can have to make it an insanely great experience for your customers.Performance TrackingWith a bespoke website, businesses can integrate SEO and social media features at length on the website as well. This will help you to get information regarding your website traffic, new leads, social media analytics, bounce rate and performance, which becomes a key factor in measuring your online success and optimizing resources time to time as per business needs.Low maintenance costIn the beginning, the cost is more to develop a bespoke website but considering its benefits, it is one of the most important investments that a business would make. A website that has been wisely planned out, personalized to fit your requirements and attract your TGs will be far more likely to deliver the right traffic and ultimately convert that into sales. Investing in a bespoke site has proved to be more rewarding in the long run.Building a user-friendly website that is built on the cutting-edge technologies and innovative design formats will always deliver a great user experience. A bespoke development further ensures to be fluid responsive, i.e. seamlessly accessible through devices of any form factor, better secured, more customer focused, that enables you to shape your brand identity. In the end, you will find that a bespoke website is a perfect fit for your business and much more cost-efficient.Sun Dew Solutions was born with the passion and love of creating great web and mobile experiences. Our motto for the past decade has been to make the web more simple, clean, accessible and most importantly lovable for millions of users across the globe. We ensure hand crafted designs that suits your Brand’s identity and stands out in bold amongst your competitors.Let your new website take you to the next high. Connect with us for a free consultation!

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Installing Chatbot Automation on Different Platforms for your Brand. Why Do You Need it?

Installing Chatbot Automation on Different Platforms for your BrandYou’ve heard the buzz of Chatbots replacing mobile apps and also email marketing. Not only that, with more remote working criteria sprouting out for social distancing norms, chatbots will also replace the customer care agents. Chatbots will bring down your costs and increase your revenue too while you sleep!There’s a lot of hype floating around right now about chatbots in general, and Messenger bots in -particular. According to a survey, it’s no surprise that 75-80% of businesses want a chatbot in place by 2021. Can bots really do everything they promise? It’s still early days. In the meantime, here are some best practices and real-world examples to give you a firm footing in this engaging communicative trend.Basically, A chatbot is an automated messaging software that uses AI to convert visitors into leads. Bots are programmed to place smart questions, acquire answers, and execute tasks. From a customer’s perspective, they’re a friendly and accessible time-saver. Rather than opening an app, running a search, or loading a webpage, your customer can just type a message, as they do while chatting with a friend. Chatbots have been around in some form for decades, and they exist on web pages, in apps, and on social media.Top 5 key benefits the brands realize when using chatbots1. Save countless working hoursMessenger chatbots automate conversations that require an associate to respond, the organizations save time and the money allocated to this round-the-clock customer support. Instead of spending immense time to meet all the queries, those employees can allocate their time to complete relevant tasks. With a substantial amount of inbound message quantity increases, the organizations save countless hours by automating responses with a chatbot.2. Generate leads and revenuesChatbots use messages to gather information to provide effective support. Messenger automation initiates automatic questions like why the users are visiting the page in every engagement. This automated initial interaction assists the users in finding the right information required from the service provider. 3. Guide users and direct them to the best possible solutionAt times, the customers get confused about the information they need to find out. Often, they just want to explore your brand to gain additional knowledge over what they already know. Depending on the business type, the automated chatbots ask a series of qualifying questions to find the information they need that will route the visitors to the best possible solutions. As an example, in global organizations like Airlines, the common questions are regarding the departing location, arrival locations, tickets purchase, airline customers, and more. By personalizing the questions a messenger chatbot asks, the airlines redirect their potential passengers to have a better user experience.  4. Offer 'After Hours' supportThe most popular use of Chatbots is to provide round-the-clock support and instant answers in an emergency. Most of the organizations could not offer help-desk support after the close of business hours. With the installation of robust messenger chatbots, consumers will get quicker responses and can access the information they need even in the wee hours. According to research, a brand usually takes 7-8 hours to respond, while the customers expect a response between 0-4 hours. Hence, chatbots help to decrease the average time significantly to respond and bring you closer to your customer's expectations. 5. Engage users via a fun and interactive way Customer questions were usually redirected to business via email which made the user experience non-customized and fairly standard. Chatbots offer a fun and interactive way to get engaged with brands. A famous pizza delivery chain allows its customers to order their favorite pizza by simply sharing the emoji. The chatbots then route the orders and ask additional necessary questions to deliver the order successfully to the customer's doorstep. These seamless and memorable user experiences ensure that your brand creates a good impression upon your users.Getting started with chatbotsEager to start creating your own chatbots? Once you get beyond the initial fear of letting a bot assist you, the idea of launching and creating your own is exciting. Think of all the time that can be saved for new activities. Let’s take a walk through the most important things to consider and the steps to implement when getting started. 1. Define your goalWith such a wide spectrum of interesting use cases to choose from, it’s tough to nail down a specific goal for chatbots. Spend time doing some discovery at the onset to define your goal and then start to craft your use case. Whether you are looking to resolve customer service issues, promote a new product, or generate quality leads? You need to engage with your visitors.If your marketing team finds they can’t keep up with the number of messages on certain networks, you should leverage bots on those channels. Chatbots have the potential to increase conversion rates. When you decide to design and install a chatbot for your brand, be mindful of what you’d like to accomplish through it as you begin to build out the experience. 2. Choose platforms to leverageYour chat conversations will differ based on the pages, channels, and networks. Someone coming to your homepage is likely to be more knowledgeable of your products than someone who gets to one of your blog posts. Your chatbots need to be programmed accordingly. As demographics differ for each individual social network, some visitors who visit your Facebook page are surely not asking the same questions to your Twitter page. Analyze the social media chatbot demographics by the social network to get a better understanding of those differences.3. Work on your content strategyNext, figure out what content you would like customers to engage with throughout the chatbot interaction. Try starting with FAQs by tactfully designing some questions that the customers are likely to ask your chatbot. This is how you build out the proper flows to guide the users to the best possible answer. If you are unsure of the frequently asked questions, study the following segments to know your customers more.Customer service: Your customer help desk representatives usually talk to your customers more than anyone else from your organization. Interact with them to know the trends and the most-asked queries the customers have.Sales: Your sales team probably chats more with prospects frequently. Check out what questions drive converting the customers to lead.Marketing: Your marketing team, and mostly your social media marketing team, will have insights on why individuals reach out to you on social channels. These questions are crucial to know before designing and installing bespoke social media chatbots.Quora: Quora is a site where most of your potential users ask questions about anything, including your brand. If you notice any trends in questions being asked, you may want to consider adding them to your chatbot.If you choose to be more creative and opt for a more marketing-focused experience, then evaluate what existing content you have that best supports the credo of your organization before creating new content. 4. Craft the voice & personality of the chatbotsGive your bot a personality that aligns with your brand and humanizes the user experience. To let customers know they are talking to a bot, many brands also choose to give their bot a name that gives them the place to be transparent with customers while upholding a friendly tone. You should engage the copywriting teams in the process to set a consistent tone and clear guidelines for your chatbot. Your bot’s personality must carry the fun element with the message to let users enjoy sharing their thoughts and opinions. 5. Write a great opening messageThe welcome message is incredibly important to engage users and prompt them to respond to your bot. The opening messages must be compelling, set expectations, and ask questions. Automated does not mean it has to sound robotic. Just make sure to maintain your social brand voice. Let customers know they are chatting with a bot so they realize the potential conversation limits. Ensure captivating the customers’ attention by asking some hooking questions that will keep the conversation going. Make sure your bot compels users to answer the question by mentioning they are getting started on their personalized journey. 6. Build conversation with visual componentsFor every question, the bot asks, and each response available for the user to choose, it must be continued to build out the conversation by sending more compelling messages by including emojis, images, or animated GIFs to your chatbot conversation. Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increases conversion rates through chatbot conversation.Some conversations may stop after one question, and some conversations may span multiple levels by ensuring that all conversations completely satisfy customer needs. When the conversation reaches several layers deep, it may push that user to a live representative. 7. Reorient customers to checkout using Call-To-Action buttonsThe chatbot interaction culminates with the call to action once the users have responded to all of your questions and are ready to move forward. Your call to action is a button you can add to your chatbot conversation to drive users to a specific goal. Implement call-to-action buttons to lead consumers to a specific service page or product category on your website or directly to the checkout page. Your bot can be your most valuable conversion tool by redirecting the visitors to their ultimate destination where they require to land. This is vital because engagement with your brand could lead to high-value conversions at scale, without the time and effort invested by any manual sales assistant. When the users continue to interact with the bot, the marketing team leverages CTAs to push interested users to their business pages to get more information.8. Evaluate your conversationsOften chatbot journeys may become a little complex for non-tech-savvy users. In order to make sure that all users are finding valuable information, and not getting stuck with their experience, make sure to evaluate every single possible interaction.Most chatbot platforms have live preview functionality that enables different ways to test all of your flows without pushing your bot live. Make sure to monitor users as they interact with your bots and there are no leaks in journeys or places where individuals consistently get stuck. ConclusionYour Brand’s chatbots must be adaptable to communicate with the visitors, channelize their requirements to the basic need, turn them into leads, and generate revenue for your business. The digital world is in a constant state of flux, which remains adaptable to change and makes continual improvements.